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      <image:title>About</image:title>
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    <lastmod>2019-07-04</lastmod>
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    <lastmod>2019-07-10</lastmod>
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      <image:title>Work - Have a Nice Day</image:title>
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    <lastmod>2019-07-10</lastmod>
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      <image:title>Work - Abilities</image:title>
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    <loc>https://www.erummkhan.com/work-2/the-pay-off-gra85</loc>
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    <lastmod>2019-07-04</lastmod>
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      <image:title>Work - The Pay Off</image:title>
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  <url>
    <loc>https://www.erummkhan.com/work-2/tex-mex-t-rex-zp96s</loc>
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    <lastmod>2019-07-04</lastmod>
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      <image:title>Work - Tex-Mex T-Rex</image:title>
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    <lastmod>2019-07-04</lastmod>
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      <image:title>Work - Comfort Wants You Dead</image:title>
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  <url>
    <loc>https://www.erummkhan.com/work-2</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-07-28</lastmod>
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  <url>
    <loc>https://www.erummkhan.com/work-2/flourish</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9a07e3bcb6d01c43edd136/1587442681916-FDMGAUF9HLRBGHCFL7P3/Screen+Shot+2020-04-19+at+1.37.03+PM.png</image:loc>
      <image:title>Work - User Experience Design for a FinTech App</image:title>
      <image:caption>The Process requested by the Client</image:caption>
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      <image:title>Work - User Experience Design for a FinTech App</image:title>
      <image:caption>The process I suggested after understanding the challenge</image:caption>
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      <image:title>Work - User Experience Design for a FinTech App</image:title>
      <image:caption>Digit rated best overall</image:caption>
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    <image:image>
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      <image:title>Work - User Experience Design for a FinTech App</image:title>
      <image:caption>Acorn rated good overall</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - User Experience Design for a FinTech App</image:title>
      <image:caption>Tip Yourself rated fair overall</image:caption>
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      <image:title>Work - User Experience Design for a FinTech App</image:title>
      <image:caption>Findings from the Heuristic evaluation</image:caption>
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    <image:image>
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      <image:title>Work - User Experience Design for a FinTech App</image:title>
      <image:caption>Age Range (18-35)</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - User Experience Design for a FinTech App</image:title>
      <image:caption>Low to mid income level</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - User Experience Design for a FinTech App</image:title>
      <image:caption>Mostly employed part-time</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9a07e3bcb6d01c43edd136/1587483446423-CZXQQJ375ACTEFQVK47F/you-x-ventures-9o3a0og9DxY-unsplash.jpg</image:loc>
      <image:title>Work - User Experience Design for a FinTech App - Think Aloud and Perform Tasks Strategy</image:title>
      <image:caption>Users were asked to perform these actions and provide feedback: Register and link bank account Explanation of the home screen  Set a savings goal Check your rewards Check your savings amount</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - User Experience Design for a FinTech App - “What does ‘Map’ mean?”</image:title>
      <image:caption>“ I would just rather see my next milestone…” “ I don’t know how I can set a savings goal..” “ How do I earn coins? I’m confused..” “Why can’t I edit my profile information?” “I like the playfulness and the look of the app..”</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - User Experience Design for a FinTech App - 5/5 users were unable to set/edit a savings goal</image:title>
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    <image:image>
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      <image:title>Work - User Experience Design for a FinTech App - 3/5 users were unclear about how rewards were earned</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9a07e3bcb6d01c43edd136/1587523894204-YAN3LRD6SBNJQRA3YOFI/twofive.png</image:loc>
      <image:title>Work - User Experience Design for a FinTech App - 2/5 users thought the profile would be editable</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9a07e3bcb6d01c43edd136/1587492521317-80UMW4729WUF9X49YABR/fourfive.png</image:loc>
      <image:title>Work - User Experience Design for a FinTech App - 4/5 users were confused about the home page navigation</image:title>
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      <image:title>Work - User Experience Design for a FinTech App</image:title>
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      <image:title>Work - User Experience Design for a FinTech App</image:title>
      <image:caption>User quotes influenced my design process</image:caption>
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      <image:title>Work - User Experience Design for a FinTech App</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9a07e3bcb6d01c43edd136/1587523784399-9CE5B1KGDP9BMGSC8WZS/Screen+Shot+2020-04-21+at+10.49.31+PM.png</image:loc>
      <image:title>Work - User Experience Design for a FinTech App</image:title>
      <image:caption>New screens were added for adding or editing savings goals</image:caption>
    </image:image>
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  <url>
    <loc>https://www.erummkhan.com/work-2/visualdesign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9a07e3bcb6d01c43edd136/1588362598579-C1CERXTV2Z24OJFDF5RG/Screen%2BShot%2B2020-05-01%2Bat%2B3.44.57%2BPM.jpg</image:loc>
      <image:title>Work - Visual Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9a07e3bcb6d01c43edd136/1588363863923-1PUSKQVMUHRR62TB5OFF/bookcover.jpg</image:loc>
      <image:title>Work - Visual Design - Book Cover Design Book jacket design for a Typography Design and Layout class, done in Adobe Photoshop and InDesign. The book cover's front, back, and spine were designed to be eye-catching and also relate to the actual events in the story.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9a07e3bcb6d01c43edd136/1588362401247-G2A5WFG299I13U53N6UJ/usclogo.jpg</image:loc>
      <image:title>Work - Visual Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9a07e3bcb6d01c43edd136/1588363556901-HJKGLAPE7VRSKJWE62WH/posterdesign.jpg</image:loc>
      <image:title>Work - Visual Design - Poster Design for University's First Year Reading Experience A 16X24” book poster design for the University’s First Year Reading Experience. The poster was designed in Adobe Photoshop and Illustrator and was designed to catch the viewer’s eye and to relate to actual events in the book.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9a07e3bcb6d01c43edd136/1588361902638-A28836WUUDC75S6RMHVW/poster3+copy.jpg</image:loc>
      <image:title>Work - Visual Design</image:title>
      <image:caption>Poster Design for a Smithsonian Exhibit Poster design for three Smithsonian exhibits, under the theme: ‘Crossing the Distance’. These three categories were: celebrating 100 years of the New York Subway, the 40th Anniversary of the Beatles first tour to US, and an unusual exhibit of coke bottles and memorabilia from all over the world. This was a 40”x7” size poster created using Adobe Photoshop and InDesign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9a07e3bcb6d01c43edd136/1588362539846-YCM3MXT4VWUDASGJF5NW/evolve.jpg</image:loc>
      <image:title>Work - Visual Design</image:title>
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  </url>
  <url>
    <loc>https://www.erummkhan.com/work-2/sprint</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-14</lastmod>
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      <image:title>Work - Solo Design Sprint</image:title>
      <image:caption>Primary Persona of a House2Home User</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9a07e3bcb6d01c43edd136/1588028243261-W5RV46KHBAQ9J5P8LDCJ/image-asset.jpeg</image:loc>
      <image:title>Work - Solo Design Sprint</image:title>
      <image:caption>Affinity mapping to categorize relevant themes</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9a07e3bcb6d01c43edd136/1588215483048-YXW9B2Y265IT4K7JU1S5/Screen+Shot+2020-04-29+at+10.56.41+PM.png</image:loc>
      <image:title>Work - Solo Design Sprint</image:title>
      <image:caption>End to end map of the user flow from launch to purchase</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9a07e3bcb6d01c43edd136/1588024339262-BHVD6JTH4FVNTDJ8AV0H/design-sprint-schedule.jpg</image:loc>
      <image:title>Work - Solo Design Sprint</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9a07e3bcb6d01c43edd136/1588186932058-6JX875X8XC97JGP6M5SF/dssketch3.jpg</image:loc>
      <image:title>Work - Solo Design Sprint</image:title>
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    <image:image>
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      <image:title>Work - Solo Design Sprint</image:title>
      <image:caption>5 panel storyboard solution</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9a07e3bcb6d01c43edd136/1588193068510-YQ53BJIPB5GWCRZGV70J/prototype1.jpg</image:loc>
      <image:title>Work - Solo Design Sprint</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9a07e3bcb6d01c43edd136/1588196751037-I0R3MUZWO8R3MWDS6C98/nathan-dumlao-PgFA6e3GOaU-unsplash.jpg</image:loc>
      <image:title>Work - Solo Design Sprint - “Imagine that you have recently moved into a new apartment and would like to buy a floor lamp and possibly other items for your living room. You have a theme or style in mind and a set budget for this purchase. You would like to make sure that the item or items you purchase go with the look you are trying to achieve”.</image:title>
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      <image:title>Work - Solo Design Sprint</image:title>
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    <image:image>
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      <image:title>Work - Solo Design Sprint</image:title>
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  </url>
  <url>
    <loc>https://www.erummkhan.com/work-2/focus</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-28</lastmod>
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      <image:title>Work - A Digital Tool for Time Management</image:title>
      <image:caption>The UX process</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9a07e3bcb6d01c43edd136/1588715752492-4FK0F9HMVOOZFJPWDFR0/usersurveyfocus.jpg</image:loc>
      <image:title>Work - A Digital Tool for Time Management - Start with finding the right Users -User Surveys</image:title>
      <image:caption>Since my target audience is primarily middle and high school students who use their smartphones or other smart devices for homework, I conducted screener surveys to assess demographics and pick the right candidates for the interview. I also wanted to assess from the surveys that these were students who were actually facing this challenge.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - A Digital Tool for Time Management</image:title>
      <image:caption>A High majority of high school students own smart phones</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9a07e3bcb6d01c43edd136/1588281046625-88949O9BMGUWSXR8NLP7/alejandro-escamilla-BbQLHCpVUqA-unsplash.jpg</image:loc>
      <image:title>Work - A Digital Tool for Time Management - Key Takeaways from the interviews Phone/tablet is the biggest distraction while studying but is also required Need frequent reminders to stay on task Require help to break down tasks into smaller steps Background noise/ instrumental music helps with focus Requires a reward system to stay motivated</image:title>
    </image:image>
    <image:image>
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      <image:title>Work - A Digital Tool for Time Management</image:title>
      <image:caption>The Icons</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - A Digital Tool for Time Management</image:title>
      <image:caption>Sitemap, User stories and the user flow</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9a07e3bcb6d01c43edd136/1588285124103-41WAIVHZBZW86EUZ0D6B/IMG_3204.jpg</image:loc>
      <image:title>Work - A Digital Tool for Time Management - Findings: Users would like to compete with any friends that they chose so grouping is unnecessary They would like to see at all times what task they are working on They would like to see a visual reward being earned after sessions They would like to see at all times how many points they have earned</image:title>
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    <image:image>
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      <image:title>Work - A Digital Tool for Time Management</image:title>
      <image:caption>After the focus session the app automatically starts a break session</image:caption>
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      <image:title>Work - A Digital Tool for Time Management</image:title>
      <image:caption>The Primary user Persona</image:caption>
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      <image:title>Work - A Digital Tool for Time Management</image:title>
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      <image:caption>Style guide created in Sketch</image:caption>
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      <image:title>Work - A Digital Tool for Time Management - Empathy Map</image:title>
      <image:caption>I organized the insights, observations, and quotes that I collected from the user interviews into  visual Empathy maps. It helped me to better understand your user’s pain points, goals, feelings, thoughts, and behaviors.</image:caption>
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      <image:title>Work - A Digital Tool for Time Management</image:title>
      <image:caption>The Secondary User Persona</image:caption>
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      <image:title>Work - A Digital Tool for Time Management</image:title>
      <image:caption>Based on the findings from the user research, preliminary sketches of the App were created.</image:caption>
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      <image:title>Work - A Digital Tool for Time Management - The mood board was created for inspiration for the visual design of the App in Milanote. The design would be minimalistic and flat. The color palette would consist mainly of shades of orange as orange is the color associated with attention and focus. The font will be playful yet bold since this app is geared towards the younger audience.</image:title>
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      <image:title>Work - A Digital Tool for Time Management - Affinity Mapping</image:title>
      <image:caption>After collecting the data I gathered from the user interviews, I wrote them down on sticky notes and organized them into groups or themes based on their relationships.</image:caption>
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